Having a nice website does not guarantee success for your business online. What good is a fancy website if nobody can find you? At PageMax SEO Ireland our No. 1 goal is to help businesses achieve top search engine rankings. A good website with high rankings for the right keywords can do wonders for your business in terms of sales and even credibility. It really is that simple.
We often come across websites with a number one ranking that do not entice shoppers to buy. If people don't find what they are looking for within around three clicks they will leave your website. If people don't like the look of your website they may also be reluctant to do business with you. Are you ranking for the right keywords?... the keywords that attract potential customers who are at the buying stage? We can advise on what makes a website convert traffic into sales and how important online reputation management can be for an Irish company.
SEO or search engine optimization is the process of getting free traffic to a website. There are various search engines and some of the most prominent are Google, Yahoo and Bing. All the results on these search engines are ranked on what is considered most relevant to the needs of the users. There is no payment needed or accepted in order to have a website rank first in search engines.
How Do Search Engines Work?
The main purpose of search engines is to find specific information from the vast expanse that is known as the World Wide Web. Without search engines, it would be quite impossible to locate anything in the information super highway if you do not know the specific URL. There are three types of search engines; those that are powered by robots; those that are powered by human submissions and those that are a hybrid of the two.
Google plays an important role for any business which wants their online presence known. If you are not showing on the first page of Google’s search results, you will be struggling against your competitors. Many are asking why Google is so important. It is because majority of people, more than 60%, use it to find products or services online.
How to Get Higher Rankings in Google
Just having links pointing bank to your website is not sufficient. If Google or Bing determines that your optimization tactic is black hat, all your hard work and money will go to waste. This would only run your SEO campaign afoul with search engines. When executing SEO campaigns, it is best to do it the right way.
The road might be tricky and you might not see results instantly, but it will be beneficial in the end. It will bring about results that will propel your business and services to the top of search results. Before you begin your campaign, you must get yourself acquainted with the Google webmaster guidelines
which clearly outline what things are and are not acceptable SEO practice according to Google. Although there are other search engines out there, Google is the one which really matters.
Refrain from using sneaky redirects
Refrain from sending automated queries to Google
Sending automated messages to Google about the length of time needed to index your site or how long before updates are taken into effect is not going to make things go any faster. This also sends the wrong message to Googlebot. Googlebot is the search software which is used by Google to collect documents from the web to build a searchable index.
Do not put irrelevant keywords on your page
Having a high number of keywords on your page does not necessarily translate to high rankings because another thing which is taken into account is how accurately your keywords reflect the content of your page. A site which is supposed to be about bananas with content about apples will never do well for searches related to bananas.
Secondly filling your page with keywords related to banana is also not an option. It is a must to keep the flow of content natural and if you really want to make a good impression on the readers which will make them remember you, you must write something which is useful or helpful to them.
Avoid hidden or text links
This is a black hat tactic which has been used for years. However, a lot of people are ignorant of it that they are unaware they are already using it. Hidden texts are those which cannot be seen because of the background colour, the font colour or the combination of both. Site visitors will not be able to notice the keywords but Googlebot will still be able to see them.