Oct 8, 2014 | SEO, Social Media
One of the most popular forms of content in social media are photographs or pictures. Pictures are easily consumed, helps tell stories without consuming too much space and requires less reading. Not everyone who goes on the Internet likes to read. As a matter of fact, a huge percentage of people dislike reading long articles and paragraphs. They would rather look at pictures which tell stories. Everyone is busy nowadays and do not have the luxury to sit down and read pages and pages of text. It is easy to make pictures work for you and your site. However, if you want to be truly successful when it comes to using pictures, we have some tips for you which will give you the results you have long wanted. Helpful Tips Use large images For any social media news, the largest images must be used. Nobody likes to look low resolution images or images which are small. Confused about what people call “largest” images, your default size for largest should be 800px wide. Mark original pictures How many times have we seen original pictures being used by someone else and being claimed by other as their own? This is a crime which is not new. A lot of people and sites are guilty of it. If you are using your original pictures, mark them so as to prevent others from stealing them and using them without any attribution to you. However, you should also remember that excessive watermarking and labeling can be detrimental to the success of your social media site. Use the same size of images Never make the...
Oct 8, 2014 | Uncategorized
Piracy has always been a big issue online and quite a lot of sites have been accused of committing it. Instead of sitting down and waiting for action, Google is taking it upon themselves to weed out sites accused of piracy. Google has introduced what it calls its Pirate Update and since it was launched there has been quite a number of DMCA requests. According to TorrentFreak.com, Google has already taken down more than 50 million sites for violating DMCA in the year 2012 alone. Google has removed more than 51 million links from their search engines and more than 7 million of those links were issued by the RIAA or the Recording Industry Association of America. There has been a sharp increase in takedown requests per week and the numbers have dramatically climbed up since the Piracy Update was released. Fraudulent DMCA Requests There was also an ill effect to the Piracy Update and that is the fact that there have also been lots of fraudulent DMCA requests. It seems that a lot of people have been abusing the algorithm. According to TorrentFreak.com, a site called “Yes It Is!-No Piracy!” has been issuing DMCA requests even for content which are perfectly legal. The company issues takedown requests in behalf of movie companies such as Century Fox, Lionsgate and Summit Entertainment to name a few. Included on the list of pages requested to be taken down are legal copies on Itunes and Amazon. Even pages on Wikipedia were requested to be taken down. In most cases, Google refused to take down or remove the URLs requested which only underscores...
Oct 8, 2014 | Reputation Management, SEO
It has been highlighted in the past how a merchant with terrible reviews was still able to rank high on Google. This has baffled a lot of people because they have this belief that a site with terrible reviews would also rank terribly. Recently, Google has announced some changes to its ranking systems which will prevent similar things from happening again. Google aims to correct this by rolling out updates which will help businesses get the rankings they deserve. Collecting reviews and using them Google collects reviews from all over the Internet to help them rank sites. These aggregate reviews are collected from all over the Internet. Google Product Search gives merchants an overall page for their reviews and Google is now using these reviews in their ranking algorithm although they never explicitly said that. Google reported on their last blog post that the algorithmic solution developed can detect merchants which provided poor experience to their users. The algorithm has been incorporated in their search rankings so that all users will have a better experience. Google, however, refuses to reveal the details of their so-called solution. They do not want to divulge their data sources and how the data have been combined to improve the rankings. Google is Using Reviews Google has denied using reviews for rankings. However, a lot of people are feeling that Google is not telling them the truth. If Google does not use reviews, they are left with very few options to help them determine if a merchant has good or bad reputation. Although Google uses rankings, it does not mean that reviews override all...
Oct 2, 2014 | SEO, SEO Studies
Advanced Web Ranking put out some new analysis on click through rates in Google organic search results. It’s been some time since we got our hands on fresh organic CTR data and with all the changes in Google’s search results it’s an insight into how these changes are affecting organic click through rates. The information below is solely based on Google organic search results. The study shows that on average: 71.33% of searches result in a page one click Page two and three receive 5.59% of clicks The first 5 results on page one account for 67.60% of all clicks Results from 6 to 10 only get 3.73% of all clicks These statistics remind us of how important organic search is and that trust is placed in the top few positions on Google. Download report here. ...
