Nov 5, 2014 | SEO, SEO Studies
Local SEO is very much different from international SEO. With international SEO you are targeting a much wider audience. With local SEO you are targeting perhaps only the people in your city or maybe in your country. Although they have a lot of differences, they also have a lot of things in common. Keyword content Regardless if you are writing for local or international customers, one thing is true and that is keyword content is essential. Google has long been using keyword patterns to determine the locality of the search. This is not limited to the inclusion of geographic terms in the search query but also the positioning of the geographic term in the search query. In international SEO, geographic terms have the power to confuse, as well as clarify the search terms. However, the principle remains true. The search query has useful indicators for both local and international locations. Using an IP address One good solution which helps determine local and international SEO correctly and easily is with the use of an IP address. IP location is different than it was ten years ago. It has become very accurate however it benefits local SEO more than it does international SEO. Mobile search Mobile search is now becoming more and more popular as these handy devices have also become more indispensable every day. It is important for any site owner to consider the needs of the mobile user or else the business will be losing out big time. Nowadays it is mandatory for websites all over the world to have a mobile version if they aim to reach a...
