Jul 5, 2013 | SEO
If you want to be a successful business around the world, you need to utilise the Internet to attract the attention of people who search and buy products with the help of the World Wide Web. You need the help of SEO or search engine optimisation and when we say SEO we do not mean just any type of SEO, we mean the best type. If you check the top companies online, you will find out that they spend millions of Euro on their SEO efforts and they hire nothing but the best people to make their endeavours worthwhile. They optimise every post, page, Tweet, backlink and video. They leave no stone unturned. So, how do you also dominate the market if you are a small business which does not have millions to spend on SEO? Organic SEO Success The key towards achieving organic SEO success is the knowledge of search engines and how they work. Google, the leading search engine regularly updates their algorithms and this can lead to confusion and frustration at times. It is a must to be regularly updated about changes so that you can make the necessary adjustments and plan accordingly. This is important in developing a sound SEO strategy. A few strategies which are worth considering are: Be active in the media. News and updates just do not fall on your lap always. Sometimes you have to seek them out so if you want to keep abreast of what is happening, you should make your presence known and stay active in the media. Make accounts in Facebook, Twitter, Youtube and other social networking...
Jun 26, 2013 | SEO
Relevance Will Help you Succeed SEO or search engine optimization is work which is deeply rooted in relevance. Although there is always something new every day and the terms searched for by people are not always the same, one thing remains true… if you are not relevant you will likely be forgotten. There is always the chance to win every day. Just like in a game of poker, there are days when the odds are in your favour and there are days when it just is not. Competition is just like that. Sometimes you win and sometimes you lose. However, if you have been losing a lot lately, you might want to rethink strategy. It might be time for something new. The competition in the SEO industry with all the updates and changes from Google is like a game of cat and mouse. It is important for everyone who produces content to always look at their articles and blog post. Exciting and frustrating All the changes today are both exciting and frustrating at the same time. Everyone is in pursuit of making their rankings better and winning over the competition. One way of doing this is to always think about what you are posting. Is it relevant? Will people be getting useful information from it? Will it be helpful? Will it get their attention? Relevance has become the new PR tool today and without it, what you do will be a lost cause. It is high time to focus more on the content being produced, instead of all the emphasis being on backlinks, and getting more traffic in ways...
Dec 2, 2012 | SEO
Public relations is more than just giving the company an excellent façade. Public relations has changed with the times and today it is now a big part of digital marketing which companies and businesses use to promote their brand, services and products. Today, PR is no longer strictly traditional. It has evolved and it has now become even better than before. It is imperative for people to look at PR with a broader view and understand the implications it has on overall digital marketing and changing the landscape. It will make more sense when people start understanding it as a part of the bigger digital marketing scheme. There are three areas which benefit from digital PR integration. Both go hand in hand these days and it will benefit everyone if they can see just how both worlds are connected. SEO Google is now penalizing sites which get backlinks in ways which are frowned upon by the community. On the other hand, Google also rewards sites which gain backlinks naturally. If you are looking for ways to get natural backlinks, you will be very happy to know that digital PR can help you in this area. It can generate backlinks to a site by securing online placements. Aside from driving direct traffic to your site, links to your site from a high traffic blog can also serve as a feather in your SEO hat from Google’s perspective. There are numerous wire services which can help you with this pursuit and two good examples are PR Newswire and Marketwire. You will also have the opportunity to get picked up by major...
Oct 4, 2012 | SEO
There have been so many changes where SEO and marketing is concerned lately that some find it difficult to keep up with all that has been happening. In just a year’s time, the updates have changed the SEO environment in so many ways. It is a must for every business to respond appropriately to these changes and tap into the potential these developments can bring. Doing so will help increase exposure, as well as money in your bank account. Penguin and its link update The latest update’s focus is on removing spammy messages and giving users nothing but high-quality content. So if you have not removed spammy content yet, you should have already been warned about it in your Webmaster tools. Look closely at your penalties and start correcting them as soon as possible. If you do not have any messages in Google but you are certain that you might have one or two pages of spammy content, you should not wait to be warned about it before you take any action. However, if you have been penalised but you think that you do not deserve it, you should ask Google to reconsider and take a look at your content again. There is a chance that Google could be wrong so do not be afraid to tell them about it although there is a slim chance that they are wrong. Once you fix the errors, the next thing you can do is optimise your link profile. Your goal here is to attract different types of links. Use compelling images but make sure that you attribute them accordingly. This will...
May 7, 2012 | SEO
Just how big has SEO become? Today, you are constantly bombarded with videos and articles about SEO and most people who use the Internet has heard the term, although some may have little to no understanding of it. SEO has become indispensable today and one of the things that will prove this is the fact that the term SEO has been searched in Google by 3.5 million people and more than 9 million people look up more information about SEO each month. There are various ways people get more information about SEO. After all, there are more than 800 million websites on the Internet which use and mention the term SEO and there are also more than 150,000 videos on Youtube about the topic. You can always find something about SEO, whether you are an advanced fellow or just a beginner trying to learn what its purpose is and how it can help businesses take off. SEO is also not limited to North America or countries where English is the first language. Although Los Angeles is the top city in the United States when it comes to SEO searches, you will be very surprised to know that India is the top country which concentrates on SEO strategies, Pakistan comes in at second place and the Philippines is third. The United States only ranks fourth and Canada comes in at fifth. People look up the term SEO every 3.5 seconds and more than 2 million Americans search for the term SEO each month. 52% of these people are male and 46% of these men are between the ages of 35...
Apr 9, 2012 | SEO
Although minor changes in SEO can be expected from time to time, it has remained fairly the same for the most part. SEO has been driven by keywords which follow a common structure. It includes meta tags, links, content and a specific URL structure. You will always see keywords in SEO. The two have become inseparable. Even with Panda, Venice, Your World and Search Plus, keywords remain unscathed. However, according to Google Search Executive Amit Singhai, this could all change when human element enters the game. Semantic Search Explained Semantic search understands the user’s needs by using artificial intelligence. With it you will be able to come up with more refined answers because it focuses on the meaning of the query instead of just looking at the keywords. As you may already know, when you use Google today to search for information, it will give you results which are strictly based on the keywords you have entered. In summary, Google gives you guesses about the things you are looking for. Semantic search aims to change all this by taking a look at the words you have entered, their relationships, and what these words mean. Google will then be more able to recognize words and will be able to give you answers which are more accurate or closer to what you are looking for. Contrary to what most people think, semantic search is not a new concept. It is a concept which has been entertained as early as 2008. However, it has only been gaining more attention now. This is largely in part of Siri and Google Assistant, Google’s answer...
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