In an effort to reduce spam and give users nothing but the best results for their searches, Google has come up with another update called Penguin. Since Penguin has been released to the general public, there has been a lot of commotion about it because not everyone understood what it was all about. The only information they got was that it would reduce traffic and cause their rankings to slide. This is not entirely true. So much has been left out, thereby causing confusion and fear.
The greater question is what can websites do to maintain their ranking and not lose their users? There are many ways to do that.
Optimising your social media strategy
Social media is one of the most useful tools for businesses today that want to grab the attention of consumers. Even before all the algorithm changes, traditional SEO practices have been avoided because they could no longer provide what users were looking for and when users are not happy, they tend to go somewhere else.
There are several important tools which you can use to your advantage to optimise your strategy. Keep the following things in mind and you will be on your way to success.
Fresh content
Content is king and without good content, your users will not be convinced to stay with you. This is why you must put in time and effort into research. You must also approach subjects in a different angle so that you can open the reader’s eyes to something new. If the subject has been discussed many times, it may lose its appeal and may no longer be entertaining to the reader. Good content will account for more than 50% of your success.
Illegally taking content from another site is a major no-no. Doing so will not only hurt your traffic but also your reputation. It can even lead to your exclusion from major search engines.
Keyword research
The proper use and placement of keywords is also a must for success. The right keywords also contribute to you content creation. Keywords should resonate with your target market so always write for humans and not robots because even though it is the robot which will find your content, they will not buy your products or services. One more thing which you need to do is to always update your keywords periodically.
Publish and share
Today it is easier to share content and information with other people, thanks to social media. You need to utilise social media to your advantage by publicising your posts and sharing them across different platforms.
Monitoring
Monitoring is one of the biggest secrets of an excellent social media strategy. If you do not monitor your efforts, it would be quite impossible to get the results you want. Nobody will be able to tell you what will resonate with your target market so you must always be on the lookout. Do not ignore metrics, rather pay attention to them and analyse them regularly so you can make the necessary changes.