Google is the foremost search engine today. Everyone has heard about it and used it and quite a lot of people are familiar with it. Suffice it to say that Google has become indispensable in today’s age of technology and high-speed information. Now that social media is also gaining a lot of ground, Google has come up with their own version of a social site, Google+.
Calls to join Google+, the newest social network site, have been quite overt. Those who register for a Gmail account automatically get Google+. In summary, the company has been making quite an effort to coerce people to join. However, for businesses Google has been more subtle. Since the search engine has incorporated its social network, businesses have found out that the lack of presence in Google+ can mean lower organic search results.
Although companies today are quite accustomed to the rapid changes in the World Wide Web, this is something which they truly do not expect. Nowadays, if you want to have higher rankings in Google, it is a must to be familiar with social media marketing. In effect, Google has provided businesses with two things, an opportunity to boost SEO and move ahead of its competitors.
How to Use Google+ for your Business
How do you harness the power of Google+ for your business? Well, first you have to create a Google+ page. After you create the page, you can allow only one administrator or multiple administrators to run it. Set-u is quiet easy and quick.
Get in to as many people’s circles as possible. Circles are like groups or friends lists and this part can be quite tricky. Search for people who are in the same industry as you are. You can also add people in your community and even your rivals in business.
Although there is nothing you can do if people refuse to put you in their circles, you can always make them aware that you and your business exist by adding them in yours. It is also beneficial that you put Google+ in your mail signature, homepage, as well as business cards. No matter how tempting it is to add many people to your circles, never resort to paying in order to do so. It will create a bad impression and it will not do any good for your business.
Remember to stuff your page with as many keywords as you possibly can but do it organically. Use only relevant keywords and make sure that your content not only makes sense, but it is also informative. Randomly stuffing your page with keywords will only get you banned from Google. Remember that you are not writing keywords for SEO reasons.
Use the +1 button which was introduced last year. The +1 button works very much like the Facebook like button. When the +1 button is used, your visibility in the industry will increase and more people will be aware of your company. There is a lot of upside to clicking on a free button. A research by a Dutch company concluded that a +1 click from 72 people can increase click-through rates by as much as 20%.
Google+ is indeed a good platform if you want to increase your SEO. It is not only easy to use, it also very effective.